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Balvant Parekh

Balvant Parekh: The Inspirational Story Of India’s Fevicol man

August 24, 2023
In advertising, only some figures transcend their marketing origins to become cultural icons. One such reference is Balvant Parekh or famously known as the “Fevicol Man.” Conceived by the advertising agency Ogilvy & Mather India for Pidilite Industries, the Fevicol Man has cemented his standard as a symbol of adhesive strength and durability. This article will delve into the origins,

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